|Essen’s Experia™ is the next generation shopping experience, wherein a person within the vicinity of a shopping mall, arcade, cinema, restaurant or any store/point-of-sale receives multiple discount offers or spot bargains in the form of coupons on his cellphone, sent from a device mounted within the premises.
These discount ad coupons are customized and sent by mall owners on behalf of merchant shops within their premises for a nominal charge to the merchant per coupon sent. The system can also be deployed by merchants themselves within single store or stand-alone premises.
The coupons can be utilized by the shopper within a predefined period, as well as passed on to others on their cellphones multiple times. If these passed-on coupons result in sales, the sender accumulates incentive points which can then be redeemed.